This feature begins with an effective lead because it uses very descriptive and vivid language. The opening line about the narrow room transports the reader and places them right in the room with the students memorizing away. The lead is effective because of its descriptive qualities.
This story gets told by beginning with several descriptive paragraphs framing the nature of the story but not the purpose. Not until the fifth paragraph does the story reveal what exactly the purpose is. Telling the story like this with a strong lead and then lots of descriptive paragraphs draws the reader in and keeps them around long enough to find out what this story is about.
The feature uses quotes from competitors and their coach which mostly detail the rigorous routines for memorization they go through. Using short quotes throughout to inform the story there is a noticed lack paraphrased quotes or lengthy ones at that. Additionally direct quotes used from the coach informs the story line about how memory games have not become very popular as a competition but then proceeds to cite the benefits of it. Additionally quotes are used to inform the background story and how memory teams and competitions came to be.
Sensory description is used effectively when describing the methods by which the students on the memory teams go about their practice. Additionally descriptions of the environment surrounding the students gives the reader a sense of place when imagining these students engaging in their practice. Descriptions of the items and positions used for memorization also add to the sensory descriptions in this story. One description in particular stood out as effective when the author described the student as being handed a "blank sheets to unspool their short term memory."
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